charity involvement


Present Charitable Activities Not-for-Profit Sector:

Best Buddies.jpeg

Best Buddies Canada

Penny Shore, Co-Founder and Co-Chair, Board of Directors

Formerly on Best Buddies International Board of Directors for 8 years

In 1995, Ms. Shore Co-Founded and continues to Co-Chair Best Buddies Canada, one of the Best Buddies International family of countries. She, with her Co-Founder and Co-Chair, Daniel J. Greenglass, recruited the Board of Directors, developed a Business Plan for the organization, fundraised, hired staff, and created a newsletter. The mission of the charity is to establish a global volunteer movement that creates opportunities for one-to-one friendships and leadership development for people with intellectual and developmental disabilities.This organization implements a national program and advocates for friendship, inclusion and opportunities for the intellectually and developmentally disadvantaged. Best Buddies now has approximately 450 chapters across Canada, on university, college and school campuses and has raised over $24,000,000 for its programs since its inception. It has developed corporate partnerships and sponsorships, which have included Chapters Indigo, Cineplex Entertainment, BMO, Bell, Audi, RBC, MLSE Foundation, TIFF and more. To view the charity's history, click here.
In 2016, Ms. Shore developed the charity’s first social entrepreneurial venture, “Best Buddies Bubbles”, a bottled, sparkling apple juice product, for North American sales. This product is under development for mass-market distribution, with the goal of incremental revenue for the charity.



Ariel’s Legacy Canada

Penny Shore, President, Board of Directors

This organization was founded in 2008 in New York. In 2009, Penny Shore joined the Founders, as Board President of Ariel's Legacy Canada. The charity was created to fund research, develop a national awareness program, fund professional development and fellowships, and create innovative programs for children and adolescents with Bipolar Disorder. Ariel’s Legacy has developed a national, multi-platform Awareness Campaign for high schools in Toronto and New York. Penny Shore assisted with the creation of a business strategy for this organization, launched the first fundraising event at TIFF Bell Lightbox, has published the founding brochures, manuals and products for its C.U.E. Campaign and has fundraised for it in Canada. Ariel's Legacy launched the C.U.E. Campaign (Care, Understanding and Empathy) in both New York and Toronto, in 2015/2016 in high schools, and the response was extremely positive. The goal of the C.U.E. Campaign is to enhance awareness and compassion, fight stigma in schools, and increase volunteerism, leadership, and schools’ collective spirit.

The charity's goal is for a better understanding, on the part of students and professionals in the schools, on the topic of both mental health, generally, and Bipolar Disorder, specifically. This is accomplished through a student-run peer-to-peer Campaign approach, using packages of innovative information for students, teachers and counsellors. Professional research on this pilot program was conducted in 2017 and the resulting full report may be read at

The goal for 2018 is to expand the C.U.E. Campaign and continue fundraising to support essential research and urgently needed fellowships in the field.


VOLT Hockey

Penny Shore, Founding Co-Chair, VOLT Hockey Canada Advisory Board
Honorary Co-Founder, Co-Chair

VOLT Hockey Canada, founded in 2015, has launched a movement for inclusion in sport across Canada. Part of an international movement, VOLT Hockey is played in a specially designed wheelchair that allows youths with physical disabilities to engage in Canada’s national sport. Ms. Shore was invited by the Danish Consul General, in 2015, to fundraise $100,000, to underwrite the purchase of the first 10 electric hockey chairs from Denmark. These chairs were donated to Variety Village, Toronto, to launch the VOLT Hockey League in Canada. In 2017, a new Chairperson, Mr. Jack Creed, was appointed to expand the VOLT Hockey network.

RCOW LOGO. Cropped.jpg

Research Centre for the Older Worker (RCOW)

Penny Shore, Founder and Board Chairperson

Ms. Shore founded this Research Centre, assembled a Board of Directors and an Advisory Board, and developed an association with Seneca College.
This organization was designed to fundraise for research grants and an annual symposium event.
In 2010, she convened and Chaired the The Roundtable Meetings on the Older Worker in Canada. 

Objectives of the Research Centre include:

  • To study the impact of aging on individuals in the work place;
  • To study and develop strategies and programs for older workers and employers to successfully adjust to employment practices with the aging workforce;
  • To study mature lifestyles and develop strategies for 50 plus individuals in the voluntary sector;
  • To provide policy recommendations to governments at all levels;
  • To communicate results of research.

past charitable board affiliation


Canadian Foundation for Aids Research

Penny Shore, Board of Directors (1990-2014)
Founding Chairperson of CANFAR’s National Youth Network

Since joining the Board of Directors in 1990 and Founding the Have a Heart Program in 1993 (launched in 1995 in Canadian high schools), Penny Shore was the Chairperson of CANFAR’s Have a Heart National Network until 2013. In this capacity she raised funds, staffed, created a newsletter and helped the program to grow to over 3,000 high school chapters across Canada. Over fifteen million Canadian students will have participated in this HIV/AIDS Awareness Program since its inception, and has contributed $2,500,000 towards HIV/AIDS research.


Past Non-Profit Board participation, Voluntary Sector

Advisory Board, Henry Birks & Sons Inc.

Advisory Council, Canadian Institute of Child Health

Board of Directors, Prime Mentors

Board of Directors, Toronto Women in Film & Television

Board of Directors, Society for the Advancement of Gifted Education

Board of Governors, YMCA of Greater Toronto

Board of Governors, National Theatre School of Canada

Women’s Advisory Council, United Way of Greater Toronto

Board of Directors, Esprit Orchestra

Board of Directors, Canadian Geriatric Research Institute

Board of Directors, Women’s Auxiliary, Mt. Sinai Hospital

Designed National Leadership Training Program, Hadassah-Wizo, Canada


Past Affiliations, Awards and Honours

  • City of Toronto Access, Equity and Human Rights Award
  • Chairman’s Volunteer of the Year Award, CANFAR
  • Founder and Chairperson, International Advisory Council on Parenting
  • Founder and Chairperson, Advisory Board, Success Over 50
  • Member, Canadian and Ontario Gerontology Association
  • Member, Canadian Association of Pre-retirement Planners
  • International Leadership Award, Best Buddies International, Washington
  • Nominee, Toronto Life “Women Who Make a Difference” Award
  • Featured in the 2013 book, “Portraits of Canadian Women Who Inspire” (Top 100 Canadian Women)
  • Marketer of the Year Award, 2014, Kidney Foundation Canada