CUSTOM PUBLISHING
Why Custom Publish?
- To develop custom, innovative solutions for individual and corporate projects
- To build a deeper relationship with customers or client base
- To increase revenues from existing clients and build new business
- To motivate and inspire a behaviour change to selected goals
Custom Publishing is the perfect way to deliver your highly targeted message to a specific audience. Through branded editorial content, individuals will receive educational information, while building your brand image. Custom-published publications can "tell a story", educate and inform, and enhance your image with customers, prospective clients, employees, or any other audience targeted.
Shore Publishing Provides:
- Creative Concept Development
- Strategy Development
- Development of Communication Objectives
- Securing Talent for the Project
- Editorial Content
- Art and Design
- Pre-press and Print Co-ordination
- Advertising/Sales
- Marketing
- Program and Publication Evaluation
Is Custom Publishing Effective?
According to study after study, Custom Published material is a highly effective way of reaching an audience.
Readership of Custom Publications:
Read on a regular basis 76% – 90%
Content is informative 80% – 91%
Read more than half the publication 68% – 91%
Keep for future reference 27% – 47%
Consumers who read custom publications:
93% believe the company has a good reputation
86% believe the company looks after its customers
86% believe the company strives to meet their needs
89% believe the company can be trusted
Do Custom Publications impact consumer behavior?
57% of consumers have purchased a product or service from a company as a direct result of reading its customer magazine
40% of consumers are more likely to go on using the company, or to select it for another purchase in the future
78% of consumers think a custom magazine is a better way for a company to communicate its products or services than other media
Source: Millward Brown Custom Study for APA